Content

Around 80% of content on the web is never found. Most of what is found is seen once by a user who never comes back.

What you want is to bring those visitors back to your site time and again. How do you do that?

Timely, relevant content is key. So don't look at content as something you do once and then forget. Its a never ending process of ensuring you are up to date providing your visitors with timely relevant information.

As your business or the environment in which you operate changes you will want to make changes to your website to reflect those changes - there is nothing worse than going to a website and finding information that is years out of date.

Using tools such as forums can also ensure that content is up to date and relevant and will have the added benefit of attracting visitors back to your site.